About the Founder
Juan Marte founded Claridad Insurance Group with a simple mission: to help people understand their insurance, protect what matters most, and make confident decisions without pressure or confusion.
With years of experience working directly with individuals, families, and business owners, Juan saw firsthand how often people were left unsure about their coverage. Most industries are not designed for ongoing support; new agents join every day. Trusted advisors get busy, life happens, they are human and not always available.
Juan built Claridad Insurance on the belief that education comes first and should last for as long as the customer needs it. Every client deserves clear answers, honest guidance, and solutions that fit their real-life needs. His approach focuses on listening carefully, explaining thoroughly, and always acting in the client’s best interest.
As a founder, advisor, and advocate, Juan remains deeply involved in every aspect of the business. His commitment to integrity, transparency, and long-term relationships continues to shape the company’s culture and service standards.
Through Claridad Insurance Group, Juan is proud to provide a modern, client-focused experience where trust, understanding, and reliability come first.
A Personal Commitment to Claridad
Before building Claridad AI, I worked across multiple client-facing and advisory roles, helping individuals, families, and business owners make important financial and operational decisions. Through that experience, I developed a deep appreciation for how much trust people place in professionals when the stakes are high.
I saw how often people were asked to make decisions based on recommendations they did not fully understand, within systems that were not designed to provide ongoing support. Even when intentions were good, the structure made it difficult for people to stay informed and confident over time.
That insight shaped my commitment to building better tools, better explanations, and better experiences — ones that put understanding first. Claridad was created to provide honest answers, practical guidance, and clear direction in moments that matter.
For me, this is more than technology or business. It is a responsibility to everyone who relies on our platform. That responsibility guides everything we build, every feature we launch, and every relationship we form.
As a father, husband, homeowner, and business owner, I understand what’s really at stake.
One accident.
One lawsuit.
One unexpected loss.
That’s all it takes.
Claridad AI exists not as a replacement for the professional, but as an extension.
— Juan Marte
Founder, Claridad Insurance Group inc
